I am blogging everyday (or nearly everyday) on The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done.

The action point is to write down three basic social trends that the business is based on and are these trends still intact. The three social trends my company is based on is that the healthcare system is an unwieldy mess. We’re trying to be disruptive in the space. Companies wanting to reduce costs will look to our company to take control of rising healthcare costs for workers. Those are the big two. I think both are still intact and becoming more and more of an issue. A third could be something along workers taking more control of their own health and work providing more and more of that opportunity.,